Nature and Scenery: Over 70% of the country is covered in forest, making it a haven for eco-tourism. The pristine landscapes, from the snow-capped Himalayas to lush valleys, offer excellent trekking opportunities, such as the Jomolhari Trek and Druk Path Trek.

Gross National Happiness (GNH): Bhutan is the only country in the world that measures development through Gross National Happiness, not GDP. This philosophy promotes sustainable and mindful tourism.

Tourism Policy: Bhutan follows a “High Value, Low Impact” tourism policy. Tourists are required to pay a Sustainable Development Fee (SDF), ensuring controlled tourism that benefits local communities and preserves the environment.